Tradition of Hope Gala – THANK YOU

July 7, 2011 by  
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The 6th Annual Tradition of Hope Gala took place at the Beverly Hilton Hotel in Beverly Hills, CA on October 15th.  Thank you all for your tremendous support!  Together we raised over $750,000 for ALS research!

 

Limited Edition Augie’s Quest Lifecycle

July 5, 2011 by  
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Life Fitness, global leader in commercial fitness equipment manufacturing, introduced a limited edition Augie’s Quest Lifecycle® exercise bike on March 17th at IHRSA, the world’s largest fitness trade show.  A portion of the proceeds from the new bike will be donated to Augie’s Quest, the Muscular Dystrophy Association’s ALS research initiative, led by Life Fitness co-founder Augie Nieto.  The limited edition Augie’s Quest Lifecycle displays the Augie’s Quest logo with red and black machine accents to coordinate with the Augie’s Quest brand image. A motivational quote from Augie that reads “From Success to Significance” also adorns the upright bike’s base.

Augie's Quest Book

In the pages of Reciprocity, Incorporated you will find advice to entrepreneurs and the abiding example that good citizenship is, in fact, good business.

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The first book by Nieto, 52, of Corona Del Mar, Calif, Augie’s Quest recounts the inspirational story of his journey from success as a fitness entrepreneur at the top of his game, to becoming depressed and suicidal over his diagnosis with ALS, and on through his emotional renaissance as a business-savvy strategist in the fight to conquer ALS (amyotrophic lateral sclerosis).