His latest venture, Athletech News (Athletechnews.com), came in response to a need from the fitness industry for community, representation and "a seat at the table." Much like sourcing more than a decade ago, fitness and wellness has been an under-appreciated, under-reported-on industry, with little light shone on the robust investments in the space and the dynamic leaders that drive these businesses. Athletech News is the answer.

In 2009, after years on the ground as a supply chain executive, Hertzman founded Sourcing Journal. Today, SJ is the largest trade journal devoted to the sourcing apparel and textile industry supply chain in the world. In 2017, Hertzman sold the company to Penske Media Group. He remained on board as President for 5 years, during which time he was promoted to EVP of all Fairchild Media Titles, tasked with growing their portfolio of publications, while continuing to lead the day-to-day operations at Sourcing Journal.

In 2023, Hertzman left to launch his second media enterprise, Athletech Media Group. ATN has quickly become the media of record for the fitness and wellness industry with more than 75,000 subscribers since its recent debut.
Hertzman continues to consult for several retail and supply chain companies and through his company, Hertzman Global Ventures, he has made targeted investments in both PE funds and supply chain tech companies including Active Source Lab.

Hertzman is also a sought-after speaker, sharing his expertise at leading industry conferences and events. His thought leadership has helped shape the way the industry approaches sustainability, commercial compliance, and global sourcing strategies.
Hertzman received a degree in economics from NYU and spent more than a decade working as a top executive for major sourcing companies all over the world, including Synergies Worldwide and Pearl Global. He also sits on the Board for Delivering Good, a charitable organization that channels the resources of the fashion industry to those in need.

In 2010, Al was named by the Washington Business Journal as a member of the 40 under 40 which recognizes the Greater Washington region's brightest young business leaders based on demonstrated business success. In 2014, under Al's leadership, Motionsoft was recognized as the IHRSA Associate Member of the Year. Al is also the founder of the Fitness Technology Summit an annual, invitation-only event where marketing, operations, and technology executives gather for 3 days of networking, education sessions, and insightful panel discussions. He serves as an Entrepreneur in Residence with Integrity Square, a boutique Investment Bank where he focus’ on Fitech and SaaS applications practice. Al is also the owner of a chain of health clubs in the greater Washington DC metropolitan area called Method Gyms.

Previously, Al was a founder and Executive VP of Sales for a medical software imaging company which he successfully exited from. He holds a BA and MBA. He is an avid tennis player.

Adam began his career in the fitness industry with a strong passion for health and wellness. He co-founded the UFC GYM franchise alongside UFC President Dana White and former CEO Mark Mastrov. Since its inception in 2009, Sedlack has been instrumental in shaping the brand's identity, focusing on creating an inclusive fitness environment that welcomes people of all ages and fitness levels. With over three decades of leadership expertise, including 14 years as UFC GYM's President/CEO, Sedlack has helped the brand grow to more than 160 locations in over 40 countries. Under his leadership, UFC GYM continues to expand and innovate with new locations, the UFC FIT concept, new technology for group fitness and gyms, and a live-streaming workout platform. His commitment to promoting a healthy lifestyle extends beyond the gym through active community engagement and outreach programs, ensuring UFC GYM's continued growth and success