Augie & Team

Who we are, what we do, how we do it, and why.

Our Story

Augie Nieto is the successful fitness industry mogul behind Lifecycle, Life Fitness, and Octane Fitness. He was diagnosed with ALS in 2005.  With guidance from a team of friends, researchers, and medical experts, Augie came to understand the bleak reality that ALS lacked the critical support or widespread research needed to find treatment and cures.   Augie co-founded Augie’s Quest to Cure ALS. Through events, partnerships, and fundraising activities around the globe, Augie continues to drive success by funding cutting edge ALS research at the ALS Therapy Development Institute (ALS TDI) in Cambridge, Massachusetts.

“You can either celebrate what you can do, or mourn what you can’t. Every day I wake up and create a new normal. I don’t dwell on what has changed, but instead, I focus on keeping busy achieving my goals.” – Augie Nieto

As a leader in building enterprise for an industry dedicated to maintaining muscle strength and performance, it is tragic irony that Augie’s disease robs him of the strength and use of his body. But, rest assured, his mind and spirit have been left unscathed. Augie’s inexorable drive to work and achieve has never been stronger.  Pairing his ALS activism with his superb business acumen, Augie has transformed the ALS space.  As Chris Clawson says, “They may call it Lou Gehrig’s disease, but they will call it Augie’s Cure.”

Augie headshot

About Augie

Augie Nieto is the Chief Inspiration Officer for Augie’s Quest to Cure ALS, and the Chairman of the Board for the ALS Therapy Development Institute.  He is one of the original pioneers of the fitness industry, and the founder and retired Chief Executive Officer of Life Fitness, a global leader in product development and innovation that helps people lead active and healthy lives.  Currently, Augie serves as an operating advisor to North Castle Partners, a private equity firm and is on the board of Curves, Jenny Craig, and Hydromassage. Augie formerly served on the board of Quest Software, where he was one of four members of its ‘Special Committee’ that negotiated the sale of Quest Software to Dell Computers in 2012. He also served on the board of Dynavox Systems, a developer of speech generating systems, and was Chairman of the Board of Octane Fitness.

Lynne headshot

About Lynne

Lynne is the “voice’ of Augie’s Quest, and a board member of the ALS Therapy Development Institute. Her leadership, vision and focus on the bottom line, where her accounting background comes into play, have been key to our success.   She is the “voice ” of Augie’s Quest and represents our mission with the media and at corporate speaking engagements.  After graduating from University of Colorado with a BA in Accounting, Lynne joined her family real estate development and management firm in 1980. Her original involvement was with the single family home building division of the business, building upwards of 200 homes per year. She later became president of ‘Classic Management’ – the company’s property management division, and grew its portfolio of apartments from 800 to 1,200 units, while also overseeing the commercial and office building portfolio. She retired from the firm in 2000. Lynne continues to be involved in real estate investing and served on the board of CT Realty, a California real estate investment company. Lynne lives in Corona del Mar, California with her husband, Augie, and dog, Rubye. They have four adult, married children and eight grand babies.

About Our Team

Our team is persistent in the pursuit of treatments to halt, reverse, and cure this lethal disease. Working tirelessly to raise funds through a huge network of national events and promotions, including the BASH for Augie’s Quest, Tradition of Hope Gala, and other widely successful campaigns within the very generous fitness industry, our global community of support that includes staff, leadership, advisors, and a network of like-minded organizations are vital to our quest to cure ALS.

Augi'es team of women

Team Bios

Shannon K. Shryne

President & Co-Founder

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Shannon manages the Augie’s Quest team, collaborates with corporate leaders, and oversees new business development and significant cause marketing partnerships. She has over 20 years of experience in development and non-profit management, and co-founded Augie’s Quest with Augie Nieto in 2005.

Gretchen Simoneaux

Senior Vice President

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Gretchen oversees all large scale Augie’s Quest events (including the BASH and the Tradition of Hope Gala), as well as strategic corporate cause marketing campaigns. She has almost 15 years of successful development experience, and has been a vital player in the success of Augie’s Quest since its inception in 2005.

Kelly Campbell

Development & Fitness Industry Director

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Kelly plays a leadership role in all fitness industry fundraising initiatives, and Augie’s Quest signature events including the BASH and the Tradition of Hope Gala. She has almost 20 years of non-profit experience, and has played a significant role in the success of Augie’s Quest since 2008.

Angel Moser

Director of Development

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Angel oversees Team Quest4ALS, our endurance campaign, in addition to supporting Augie’s Quest signature events including the BASH and Tradition of Hope.  She has more than 10 years experience engaging corporate donors, families, and community leaders, and joined the Augie’s Quest team in 2014.