Augie Nieto is the successful fitness industry mogul behind Lifecycle, Life Fitness, and Octane Fitness. He was diagnosed with ALS in 2005. With guidance from a team of friends, researchers, and medical experts, Augie came to understand the bleak reality that ALS lacked the critical support or widespread research needed to find treatment and cures. Augie co-founded Augie’s Quest to Cure ALS. Through events, partnerships, and fundraising activities around the globe, Augie continues to drive success by funding cutting edge ALS research at the ALS Therapy Development Institute (ALS TDI) in Cambridge, Massachusetts.
“You can either celebrate what you can do, or mourn what you can’t. Every day I wake up and create a new normal. I don’t dwell on what has changed, but instead, I focus on keeping busy achieving my goals.” – Augie Nieto
As a leader in building enterprise for an industry dedicated to maintaining muscle strength and performance, it is tragic irony that Augie’s disease robs him of the strength and use of his body. But, rest assured, his mind and spirit have been left unscathed. Augie’s inexorable drive to work and achieve has never been stronger. Pairing his ALS activism with his superb business acumen, Augie has transformed the ALS space. As Chris Clawson says, “They may call it Lou Gehrig’s disease, but they will call it Augie’s Cure.”
Augie Nieto is the Chief Inspiration Officer for Augie’s Quest to Cure ALS, and the Chairman of the Board for the ALS Therapy Development Institute. He is one of the original pioneers of the fitness industry, and the founder and retired Chief Executive Officer of Life Fitness, a global leader in product development and innovation that helps people lead active and healthy lives. Currently, Augie serves as an operating advisor to North Castle Partners, a private equity firm and is on the board of Curves, Jenny Craig, and Hydromassage. Augie formerly served on the board of Quest Software, where he was one of four members of its ‘Special Committee’ that negotiated the sale of Quest Software to Dell Computers in 2012. He also served on the board of Dynavox Systems, a developer of speech generating systems, and was Chairman of the Board of Octane Fitness.
Lynne is the “voice’ of Augie’s Quest, and a board member of the ALS Therapy Development Institute. Her leadership, vision and focus on the bottom line, where her accounting background comes into play, have been key to our success. She is the “voice ” of Augie’s Quest and represents our mission with the media and at corporate speaking engagements. After graduating from University of Colorado with a BA in Accounting, Lynne joined her family real estate development and management firm in 1980. Her original involvement was with the single family home building division of the business, building upwards of 200 homes per year. She later became president of ‘Classic Management’ – the company’s property management division, and grew its portfolio of apartments from 800 to 1,200 units, while also overseeing the commercial and office building portfolio. She retired from the firm in 2000. Lynne continues to be involved in real estate investing and served on the board of CT Realty, a California real estate investment company. Lynne lives in Corona del Mar, California with her husband, Augie, and dog, Rubye. They have four adult, married children and seven grand babies.
About Our Team
Our team is persistent in the pursuit of treatments to halt, reverse, and cure this lethal disease. Working tirelessly to raise funds through a huge network of national events and promotions, including the BASH for Augie’s Quest, Tradition of Hope Gala, and other widely successful campaigns within the very generous fitness industry, our global community of support that includes staff, leadership, advisors, and a network of like-minded organizations are vital to our quest to cure ALS.
VP, Strategic Partnerships
Shannon oversees the Augie’s Quest fundraising team and works with corporate partners and key supporters. She has over 20 years of experience cultivating and recruiting corporate partners and donors, creating cause marketing campaigns, and engaging supporters for maximum success. Shannon worked with Lynne and Augie Nieto in 2005 to create Augie’s Quest, resulting in a network of ALS special events and cause marketing campaigns that have cumulatively raised over $50 million and are now being coordinated under the ALS TDI umbrella.
Senior Development Director
With over 12 years of experience in fundraising and development, Gretchen has been involved with Augie’s Quest since its inception in 2005. Her background includes extensive work with large committees and corporate partners to produce successful fundraising events including gala’s, golf tournaments, resulting in millions of dollars in revenue for ALS research.
Kelly has over 17 years in non-profit experience, including working with Augie’s Quest for the past 9 years. She has worked closely with Augie and Lynne Nieto to raise over $50 million for ALS research. Kelly plays key roles in our fitness industry fundraising initiatives, as well as working on Augie’s Quest signature events including The BASH and Tradition of Hope Gala.
Development & Endurance Program Director
Angel spent over 10 years with the Muscular Dystrophy Association where she served as the Executive Director of the San Diego District, managing a large staff of fundraising and health care staff servicing ALS and Muscular Dystrophy patients throughout San Diego County while maintaining a robust fundraising budget of $2 million. Angel finds great pleasure in engaging corporate donors, families, and community leaders in the mission of Augie’s Quest.
Development Associate & ClubCorp Charity Classic Coordinator
Allie joined brand promotions for Augie’s Quest in 2014 and is now part of the team managing the ClubCorp Charity Classic program working on events at country and business clubs across the country. With a Master’s in Project Management through Northeastern University, Allie’s dedication to events and logistical work has made her a great asset to the team.